Subang Jaya, 18 February 2021, PROTON launched four Special Edition models which it unveiled simultaneously during the company’s third virtual launch. The limited production models have been given the moniker Black Edition (Persona and Exora) and R3 Limited Edition (Iriz and Saga); and were designed to broaden the appeal of each model while offering more choice to customers.

After a year of unprecedented challenges, PROTON closed 2020 on a high with an increase in sales over its landmark performance in 2019. Despite losing over two months of car production and sales to the MCO, the company sold 109,716 vehicles for the whole of 2020 after shifting 13,306 units in December. This 2020 total represents an increase of 8.8% over the 100,821 units sold in 2019, making PROTON the only major automotive company to record growth in Malaysia. Market share for the year also increased to an estimated 21.1%, equating to a significant 4.4% increase.

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Subang Jaya, 4 August 2020 – Malaysian car sales continued to rebound in July as a combination of tax free incentives and consumer demand pushed Total Industry Volume (TIV) to a 13 month high. PROTON has been a beneficiary of the increase in sales as Malaysian automotive brands once again dominated the market to account for an estimated 63.2% of sales this month.